Advertising in NASCAR

NASCAR is the fastest growing spectator sport in the United States. Millions of fans buy tickets or watch the races every weekend, whether it be the Nation Wide Series (formerly the Busch Series) or the Sprint Cup Series (originally the Winston Cup). Of course for the drives to have good cars, they need good sponsors. This is where the advertising comes in.

Hundreds of companies pay to put a decal on stock cars, whether it be a small decal on the quarter panel of the car or the main sponsor on the hood of the car. This is a good way to get your business name out there to the people. Businesses can put it in their sponsorship contract that the drive must say their company name in any interviews the driver is in; hence the numerous sponsors that are spit out before the driver actually gets to how their car was handling throughout the race.

I know most people think that you must put a lot of money into sponsoring a car and it may not be cost effective. Parts of that statement are true. Depending how big the decal is and where it is positioned on the car, determines how much it will cost you as a company to place a decal on a car. Obviously smaller decals cost less and are still effective. This also does not have to be an actual "bricks" company. Online business owners can also advertise on cars. This could potentially get the exposure needed to become a "bricks and clicks" business if that is the aspirations of the business owner.

Overall, I think that advertising on a stock car, or having a commercial during a race is a good way to get your business out to the public to possibly increase productivity.