Superbowl Commercials

I realize the assignment is to comment about online advertising, but seeing as the Superbowl was just last night and this is usually a night for good commercials, I figured I would comment on these instead.

This years Superbowl commercials were surprisingly disappointing. Only a few commercials really stood out to me. My favorite of this year's set was the Doritos commercial where the guy puts a chip on a mouse trap and puts it in front of the mouse whole. He then pulls up a chair and eats some while waiting for the mouse. The mouse however, is a man in a mouse suit who barrels through the wall and proceeds to punch the man with the Doritos. I think Doritos had a good idea this year in letting the people submit their own videos. It helps the company get an idea of what the public wants to see in a commercial and what they can connect to the best.

Another commercial I liked was the Pepsi rewards commercial. At first I thought it was going to be bad because Justin Timberlake was in it, but after seeing him get dragged across the screen and having his crotch rammed into a mailbox post several times and finally getting hit in the head with a tv, i couldn't resist laughing. This was a good commercial because girls will pay attention because of Justin and guys will laugh seeing him get beat up while still getting the point across. Overall I think it was affective.

And finally how can you pass up the combination of Budweiser and Rocky? I liked this commercial and I'm sure most men payed attention to it because you can recognize it is a Budweiser commercial from the start by seeing the Clydesdales and dalmatian. I enjoyed the spin of having the horse not make the team and then working out to the Rocky theme song. That music is inspirational and made want to get another beer.

Overall I thought this year's Superbowl commercials were a disappointment, but the Giants beating the Patriots made up for it.